GEO Keyword Research: Find Buyer Prompts
Find the questions buyers ask ChatGPT with free autocomplete, Search Console and Bing data, then turn them into a prompt panel.
In short
- Don’t guess what people ask. Search Console, Bing and the AI reports already tell you.
- Bing’s AI Performance shows grounding queries: the phrases the AI used to retrieve content. Gold for GEO.
- Prioritize questions with real demand where a competitor is named and you aren’t.
The rule: demand first
Your answer pages should answer questions people actually ask. Search engines and AI reports already show you those questions. Your job is to collect them, group them and pick the ones worth answering first.
Five sources of real questions
1. Search Console → Performance → Queries. Filter for question patterns (how, what, best, which, vs, price). These are queries that already show your site.1
2. Bing Webmaster Tools → Keyword Research. Trending keywords, related queries and long-tail opportunities, plus up to 16 months of search performance data.2
3. Bing AI Performance → grounding queries. The key phrases the AI used when retrieving content for Copilot and Bing AI answers.3 They aren’t users’ full questions, but they show how the AI searches your topic.
4. Google suggestions. Autocomplete, “People also ask” and Google Trends for your category and your competitors’ names.
5. Your baseline. The questions from your baseline measurement where a competitor is named and you aren’t.
Watch out for ambiguous terms
When we researched our own keywords in October 2026 (about 600 autocomplete queries across Google, Bing and DuckDuckGo, in English and Turkish), several obvious-looking terms turned out to mean something else:
- “ChatGPT SEO” and “Claude SEO” mostly mean using the AI for SEO (prompts, skills, tools), not ranking in it. People who want to rank type “how to rank in ChatGPT” or “how to get ChatGPT to recommend my business”.
- “GEO” on its own is ambiguous: “geo consultant” surfaces geotechnical firms. Spell out “generative engine optimization”.
- “how to show up in Copilot / Gemini” often means the product’s own interface, not AI search.
Autocomplete tells you a phrase exists, not how big it is, so treat it as direction, not volume.
Group by intent
| Intent | Example | Page type |
|---|---|---|
| Category | “best accounting software for freelancers” | Comparison / “best of” page with honest criteria |
| Comparison | “X vs Y”, “X alternatives” | Side-by-side table |
| Problem | “how to send an invoice” | Step-by-step guide |
| Brand | “is [brand] good?” | Reviews, proof, pricing, FAQ |
Prioritize
Give each question a 1–3 priority:
- 1: real demand (impressions, volume or trend) and a competitor wins it in AI answers today.
- 2: real demand, nobody clearly wins yet.
- 3: low demand or far from what you sell.
Write the priority-1 pages first.
Cover the sub-questions
Google says AI Mode may use “query fan-out”: several related searches across subtopics to build one answer.4 So a good answer page covers the main question and its natural follow-ups (price, alternatives, how long, for whom) under clear headings. You don’t need to chop it into tiny pages.5
Sources
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Search Console Help, URL Inspection tool and the Performance report. ↩
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Bing Webmaster Blog, Start Using Bing Webmaster Tools to Improve Your Site Visibility, June 17, 2025. ↩
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Microsoft Bing, AI Performance — Bing Webmaster Tools Help. ↩
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Google Search Central, AI features and your website, December 10, 2025. ↩
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Google Search Central, Optimizing your website for generative AI features on Google Search, July 10, 2026. ↩
FAQ
Do I need a paid keyword tool?
Not to start. Search Console, Bing Webmaster Tools, Google suggestions and your baseline cover the essentials for free. Paid tools help with volume estimates later.
Should I write one page per keyword?
Write one page per question or intent, not per keyword variation. Group variants that share the same answer.
How do AI answers change keyword research?
Questions get longer and more specific, and Google’s AI Mode can run several related searches for one question (query fan-out). Cover the main question and its natural sub-questions on the same page.
Let your agent do this.
Give one line to ChatGPT or Claude and let the agent run the method step by step.
Read the GEO Asked method at https://geoasked.com/agent.md and run it for my brand, step by step. Ask me short questions first.