Bing Webmaster Tools Setup + AI Performance
Set up Bing Webmaster Tools and use the AI Performance report to see Copilot citations and grounding queries. Plus: does ChatGPT use Bing?
In short
- Microsoft Copilot and Bing’s AI summaries draw on Bing. Bing Webmaster Tools now shows how often they cite you.
- Fastest setup: import your site from Google Search Console. Then submit your sitemap and turn on IndexNow.
- ChatGPT search also uses third-party search providers and lists Microsoft among them, so Bing visibility likely matters there too.
Why Bing?
Copilot and Bing AI answers. Bing Webmaster Tools’ AI Performance report shows how often your site is cited in Microsoft Copilot, AI-generated summaries in Bing and select partner integrations.1
ChatGPT. ChatGPT search uses third-party search providers;2 OpenAI’s help page links Microsoft’s privacy statement among those providers’ policies.3 OpenAI doesn’t say “the Bing index,” so treat this as a strong signal, not a promise.
Both, together. Bing itself recommends using Bing Webmaster Tools and Google Search Console side by side.4
1. Add your site (3 min)
Go to Bing Webmaster Tools and sign in. The fastest path is Import from Google Search Console: your verified sites come over in one go.5 If you haven’t set up Search Console yet, do that first. → Search Console setup
No Search Console? You can also add the site manually and verify with an XML file, a meta tag or a DNS record.
2. Submit your sitemap (1 min)
Open Sitemaps and submit your sitemap URL, even if it was imported, so Bing re-reads it.
3. Turn on IndexNow (5 min)
IndexNow lets you notify search engines the moment a URL is added or updated. One submission is shared with every participating engine: Bing, Yandex, Naver, Seznam, Yep and Amazon. Google is not one of them, and a submission doesn’t guarantee immediate indexing.6 Bing says IndexNow helps AI systems reference the most current version of a page.1
Most CMSs and hosts have an IndexNow plugin or setting. On a static site, your agent can add a small step that pings IndexNow after each deploy.
4. Read AI Performance
This is the report that makes Bing Webmaster Tools a GEO tool:1
- Total citations: how often your pages were cited in AI answers.
- Cited pages: which URLs get cited, and the trend over time.
- Grounding queries: the key phrases the AI used when retrieving content. They are grouped phrases, not users’ full questions.7
In June 2026, Bing added Intents, Topics, Citation Share and Compare. Citation Share is an observational metric, not a ranking system.8
Feed the grounding queries into your question list. → Keyword research for GEO
5. Use Keyword Research
Bing’s Keyword Research tool shows trending keywords, related queries and long-tail opportunities, and the Search Performance report keeps up to 16 months of data.5
Sources
-
Bing Webmaster Blog, Introducing AI Performance in Bing Webmaster Tools, February 10, 2026. ↩ ↩2 ↩3
-
OpenAI, Introducing ChatGPT search, October 31, 2024. ↩
-
OpenAI Help Center, Searching the web with ChatGPT, October 2026. ↩
-
Bing Webmaster Blog, Bing Webmaster Tools or Google Search Console: A Comparison, August 20, 2024. ↩
-
Bing Webmaster Blog, Start Using Bing Webmaster Tools to Improve Your Site Visibility, June 17, 2025. ↩ ↩2
-
indexnow.org, IndexNow FAQ. ↩
-
Microsoft Bing, AI Performance — Bing Webmaster Tools Help. ↩
-
Bing Search Blog, New AI Visibility Insights in Bing Webmaster Tools, June 16, 2026. ↩
FAQ
Does Bing really matter if everyone uses Google?
For AI answers, yes. Copilot and Bing’s AI summaries use Bing, and Bing Webmaster Tools is the only place that shows how often they cite your pages. OpenAI also says ChatGPT search partners with other search providers and links Microsoft’s privacy statement.
Does ChatGPT use Bing or Google?
OpenAI doesn't name one. It says ChatGPT search uses third-party search providers and partner content, and links Microsoft's privacy statement among the providers. Third-party tests report different results, so measure both: Bing Webmaster Tools and Google Search Console.
Does IndexNow work for Google?
No. IndexNow shares your submission with participating engines such as Bing, Yandex, Naver, Seznam, Yep and Amazon. Google is not on the list. For Google, use the sitemap and URL Inspection in Search Console.
Does the AI Performance report show my ranking?
No. Bing says it reflects how often pages are cited, not ranking, authority or placement. Use it to see which pages and topics get cited.
Let your agent do this.
Give one line to ChatGPT or Claude and let the agent run the method step by step.
Read the GEO Asked method at https://geoasked.com/agent.md and run it for my brand, step by step. Ask me short questions first.